“[S]ocial media are inexpensive and easy to use. They signify a trend towards more interaction whereby people create as well as consume content. It is possible to share stories, produce other content and influence the media environment…

A striking aspect of social media sites such as Twitter is that a spontaneous burst of protest can be initiated by one individual in a single post and widely shared… [S]haring experiences and having one’s voice heard on social channels can create a sense of empowerment – of feeling less alone with a personal struggle, and more confidence in showing a part of the self that might usually remain hidden.”